Strategy, advice, and the tools to act on both.
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A digital services and data science consultancy. We advise on strategy, media, and platforms - and build the models and infrastructure to turn it into durable advantage.
Most creative doesn't work. Finding what does is the point.
We find the mechanism, not just the winner.
Every engagement sharpens the next.
Independent media now rivals traditional advertising. We help organizations, foundations, and investors put attention where it compounds.
Where to invest, and how platforms and their recommendation systems actually move reach.
Engage the creators your audience already trusts - from emerging voices to the well-established.
Who is a trusted messenger, and for the messages you actually care about.
Assess what works, and follow how influence grows over time.
The first academic field study on how digital creators persuade. Our founder co-authored new research with Columbia showing that cultural creators had an outsized effect on public perception in 2024.
With Tiffany Fisher-Love, and Columbia researchers John Marshall, Eunji Kim, and Kirill Chmel.
Engagements are built around what you need to know. They often include:
Media, platform, and investment strategy aligned to your goals.
Reach the creators your audience already trusts.
Persuasiveness models and AI workflows built for your questions.
Test what matters. Track what works over time.
The systems that make all of it repeatable.
Former Director of the Office of Digital Strategy at the White House and Director of Digital Marketing at Obama for America. Harvard honors graduate.
Emerging-tech strategist. Formerly Vox Media and Neeva (acquired by Snowflake).
Builds data infrastructure and runs meta-analysis programs.
A decade in operations and finance across startups and venture studios; 7 years at Incite.
Leads BII's creative and substantive programming, and its relationships across partners and collaborators.
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