Incite

Welcome to the studio — we're a boutique strategy consultancy dedicated to solutions for brands, organizations, startups, foundations, and leaders.

Who we are

Creative solutions, backed by science.

Our systems turn experimentation into durable advantage.

We believe effective persuasion is equal parts creativity and analysis, an approach that's helped our clients — from Fortune 100 tech to civic organizations, foundations, and investors — create, test, and understand the effectiveness of paid media, strengthen brand reputation, get ahead of a news cycle, and even shift public opinion.

We help our clients identify and grow their own influence across audiences, voter groups, and markets with program strategy and organizational design, agile content development and testing, custom data infrastructure, persuasiveness models, platform recommendations, research programs, and more.

Our team understands the pressure organizations are under as the media landscape continues to evolve. As leaders within some of these organizations ourselves, we responded by building the systems and strategies we now share with our clients. We'd love to hear how we can help you and your teams accelerate growth and meaningfully influence attitudes, opinions, and behavior.

01

Influence > Engagement

Influence models for effective persuasion. Data science for modern research.

02

Understand the mechanism

Not just the winner.

03

Smarter over time

Meta-analysis, machine learning, and persuasiveness assessments that save time, money, and creative energy.

Proud to partner with

Amazon Fellow Americans Voter Participation Center Made to Save Better Internet Initiative

And many more.

What we do

Strategy, backed by science.

Engagements are tailored to organizational needs, resources, and goals. Contact us to learn more about how we might work together. Our capabilities include:

01

Strategy & support

Media, platform, and investment advice aligned to your goals.

02

Research, analytics, & agile content production programs

Develop or redefine how your organization creates, tests, and measures creative content and message effectiveness.

03

Models & AI

Persuasiveness models and AI workflows.

04

Independent media & creators

Engage the creators who can reach your audience.

05

Testing & measurement

Understand your most effective creative. Track what works over time.

06

Data infrastructure

The systems that make all of it repeatable.

07

Agile content development & testing

Integrated with persuasion testing: faster production timelines, diversified content, and data-backed insights that improve over time across cycles.

Influence & attention

Influence is shifting. We help you move with it.

Independent media now rivals traditional advertising. We help organizations, foundations, and investors engage the next generation of creators.

01

Paid media & platform strategy

Where to invest, and how platforms and their recommendation systems actually work.

02

Independent media & creators

Engage the influencers your audience will trust — from emerging voices to the well-established.

03

Persuasiveness modeling

Who is a trusted messenger for the messages you care about.

04

Testing & longitudinal tracking

Assess what works and how influence grows over time.

10M+
Independent creators in America.
13%
Annual growth, as traditional media contracts.
#1
Platforms now outpace traditional advertising.
Featured research

The first academic field study on how digital creators persuade. Incite Studio founder co-authored new research with Columbia showing that cultural creators had an outsized effect on public perception in 2024.

In partnership with Better Internet Initiative

With Nathaniel Lubin, Tiffany Fisher-Love, and Columbia researchers John Marshall, Eunji Kim, and Kirill Chmel.

WIRED — The Most Powerful Politics Influencers Barely Post About Politics
The studio

Built by operators who've done the work.

Nathaniel Lubin

Founder & CEO

Former Director of the Office of Digital Strategy at the White House and Director of Digital Marketing at Obama for America. Harvard honors graduate.

Martha Patzer

Senior Advisor

Emerging-tech strategist. Formerly Vox Media, Cloaked, and NeevaAI (acquired by Snowflake).

Alex Barbieri

Data & Analytics

Builds data infrastructure and runs meta-analysis programs.

Steven Becerra

AI & Data Infrastructure Architect

Helps organizations modernize their technology through secure, scalable data platforms, cloud infrastructure, enterprise architecture, and AI-powered solutions.

Mohit Mehta

Operations & Finance

A decade in operations and finance across startups and venture studios; 7 years at Incite.

Tiffany Fisher-Love

Managing Director, Better Internet Initiative

Leads BII's creative and substantive programming, and its relationships across partners and collaborators.

Contact

Let's talk.

Tell us what you're working on.

Request a consultation

Reviewed by senior team only. Or email us at hello@incite.studio.

All set.

Thanks. We'll be in touch.